Concepts & Platforms
A GENIUS AT WORK: DELONY SLEDGE’S INDELIBLE MARK ON COCA-COLA ADVERTISING
The 130-plus year history of Coca-Cola was co-written by visionary leaders, fearless innovators, unapologetic mavericks, shameless jokers and – every once in a while – a genius. D...
25 June 2018
INVESTMENTS IN NEW PRODUCTS AND TECHNOLOGIES AND THE DEVELOPMENT OF OUR EMPLOYEES LEAD US AHEAD
Pivara Skopje marks 40 years of the production of soft drinks. In the past 4 decades, Pivara Skopje from a bottler of local brands of soft drinks manages to become an authorized bottler of The Coc...
29 May 2017
COCA-COLA RED: OUR SECOND SECRET FORMULA
There is no Pantone color for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola A...
18 April 2017
THE CHRONICLE OF COCA-COLA: BIRTH OF A REFRESHING IDEA
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried ...
23 March 2017
PIVARA SKOPJE WILL CERTIFY ITS SUSTAINABLE AND RESPONSIBLE BUSINESS MODEL IN THE NEXT 100 YEARS
At a time when the sentimental Macedonian public finally accepted and got used to that the Head of the "best of Macedonia" (Pivara Skopje) may be a foreigner, the corporation "Coca-Cola HBC" and H...
20 February 2017
PIVARA SKOPJE SHINES WITH THE LOVE OF THE EMPLOYEES TOWARDS THE COMPANY AND THE PRODUCTS THEY PRODUCE
By vocation journalist, by education historian, our speaker Dejan Azeski is the author of the first edition of the “History of the Macedonian economy” that has been promoted on February 16th this ...
20 February 2017
THE STORY BEHIND COCA-COLA’S POLAR BEARS
One day in 1992, Ken Stewart got a storm of ideas hoping that he will become to the next brilliant ad for Coca-Cola, when suddenly in his Los Angeles office appeared his four-legged inspiration. H...
31 January 2017
ANDY WARHOL AND COCA-COLA
Andy Warhol was the father of the Pop Art movement and began painting his famous series of Coca-Cola bottles in the early 1960s. While the Coca-Cola company does not have any of those items in th...
26 January 2017
5 THINGS YOU NEVER KNEW ABOUT SANTA CLAUS AND COCA-COLA
The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa w...
20 December 2016
10 FACTS ABOUT THE COCA-COLA BOTTLE
1915 To thwart the efforts of copycats, the now-famous contour bottle for Coca-Cola was patented in 1915 by the Root Glass Company in Terre Haute, Indiana. Until the development of the contour bo...
14 November 2016
10 BUSINESS DECISIONS THAT TRANSFORMED COCA-COLA FROM STARTUP TO GLOBAL ENTERPRISE
An excerpt from Frederick Allen’s book “Secret formula” (1994), which is widely regarded as the definitive published history of The Coca-Cola Company and offers information which business decision...
12 October 2016
OHRID HAS JOINED THE BIG COCA-COLA ACTIVE ZONES PROJECT
The city of Ohrid hosted the opening of the fourth Coca-Cola Active Zone in Macedonia, and has joined the big Pivara Skopje and The Coca-Cola Company’s project which is being implemented in sever...
3 August 2016
PIVARA SKOPJE WILL BE HELPING YOUNG PEOPLE TO GET EMPLOYED OR TO START THEIR OWN BUSINESS
Pivara Skopje, the Employment Agency and Motiva, the company for business education, signed an agreement for realization of free training for acquiring knowledge and skills that will help the youn...
11 July 2016
MAKING INFORMED CHOICES ON CALORIES INTAKE
As part of the Coca-Cola system, The Coca-Cola Company and Pivara Skopje recognize the uniqueness of consumers’ lifestyles and dietary choices and our variety of products is the foundation of our co...
26 December 2015
CONSUME RESPONSIBLY
In Pivara Skopje, we firmly believe that only responsible consumption can deliver real enjoyment in beer. That is why responsible consumption is placed high on our communication agenda. As one of ou...
23 December 2015
WHY AFTERWORK PARTIES HELP DEVELOP EFFECTIVE TEAMS AT WORK
If not all of us, then definitely most of us are lucky to have daily experience of working in a team. No matter if it is a functional or a cross-functional project team, we are spending a big part o...
20 December 2015
THE RADLER STORY
What’s in the name? Mixing beer with other flavors may not have such a long history on the Macedonian beer market, but it cannot be denied that the long hot summers provide the perfect setting for ...
20 December 2015
COCA-COLA CUP 2015
Imagine opening your eyes for a second to find a controlled chaos all around you. An entire stadium colored in red and white shirts worn by thousands of young boys and girls singing as a one the lyr...
20 December 2015
HEINEKEN, CREATIVE MARKETER OF THE YEAR AT „CANNES LIONS“ 2015
The Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year is awarded to HEINEKEN. The accolade recognises companies who have distinguished thems...
17 December 2015
BE ACTIVE AT WORK
Office work is associated with sterile environment where one cannot hear anything else, but the sound of keyboard tapping and the silent sighs of the employees, who by coincidence seem to hate Monda...
16 December 2015
OUR CUSTOMERS ALWAYS COME FIRST
Being fully dedicated to her restaurant Aquarius in Struga, but always there for her family, Valentina Mustafai a real example of how a woman should make a balance between her private life and worki...
14 December 2015