Responsible Consumption
Beer is a natural product. For most adults it can be part of a healthy and balanced lifestyle when consumed in moderation.
Pivara Skopje takes its role seriously in encouraging responsible consumption. For us, the goal is to make moderate and responsible consumption a reality. The vast majority of people in our market enjoy our products responsibly. However, there are also people who don’t. There are clear health and behavioral risks associated with consuming too much alcohol, either over time or on single occasions. For some occasions and some people, it is better not to drink at all. Heavy drinking is harmful not just to individuals themselves and the people around them, but to our industry, society and our own reputation.
The HEINEKEN Company has identified three areas in which we can most effectively encourage responsible attitudes toward alcohol and discourage alcohol misuse: Advocating responsible consumption through our brands; Building local partnerships to promote responsible consumption; Taking action at industry level. Pivara Skopje, as a member of the Heineken global family, is active in all three areas and it is a local corporate leader in promoting responsible consumption.
THE WORLD OF BEER MUGS
There are many inventions in the world to which no one pays that much attention. Some basic and usual things we take for granted, we never manage to understand their true value. Today we cannot im...
2 October 2018
IN DRIVING THERE IS NO VICTORY OR DEFEAT, THE WIN IS TO BE RESPONSIBLE AND MODERATE TO GET TO THE FINISH ALIVE
The invitation for an interview of Glass Full, the new idol of the younger generation, the car champion with 10 national championships and the two-time European champion on the hilly paths in 2014...
15 September 2016
10 TIPS FOR RESPONSIBLE CONSUMPTION
Eat up. Don't drink on an empty stomach. Eat something preferably carbohydrates -before you start drinking and snack between drinks. Eating slows alcohol absorption and gives you more energy to en...
14 September 2016
10 IMPORTANT QUESTIONS AND ANSWERS FOR RESPONSIBLE ALCOHOL CONSUMPTION
Does alcohol have different effect on women compared to men? The simple answer is yes. Consuming the same amounts of alcohol leads toward lower level of alcohol in men's blood than in women's....
12 September 2016
MOTORCYCLING MEANS RESPONSIBLE DRIVING AND UNCONDITIONAL RESPECT OF THE RULES
This year, for the tenth time in the organization of motorcycle club "Night Wolves" starting from August 26th up to 28th the traditional international Motofest will be held in the Kale fortress....
26 August 2016
MARKETING AGENCIES MUST “BREATHE” THE BRAND
The public knows her as the new director of the marketing agency McCann in Skopje. Her colleagues describe her as a positive and a cheerful person; and clients describe her as a professional with wh...
24 January 2016
WINNERS CONSUME RESPONSIBLY – NIKOLA MITREVSKI
Nikola Mitrevski, member of the national handball team: "When speaking of moderate consumption, set a personal example you'd want others to follow. It differs leaders from the others." ...
21 January 2016
WINNERS CONSUME RESPONSIBLY – NAUMCE MOJSOVSKI
Naumce Mojsovski, member of the national handball team recommends: „The company is most important. With good company and good fun there is no need for irresponsible alcohol consumption.” ...
20 January 2016
WINNERS CONSUME RESPONSIBLY – FILIP TALESKI
Filip Taleski, member of the national handball team recommends: "Carefully choose your friends and the party, and always consume responsibly." ...
17 January 2016
WINNERS CONSUME RESPONSIBLY – GOCE OJLESKI
Goce Ojleski, member of the national handball team recommends: "Self control is as important in consuming responsibly as is in sports. Have everything under control and make conscious decisions." ...
15 January 2016
CONSUME RESPONSIBLY
In Pivara Skopje, we firmly believe that only responsible consumption can deliver real enjoyment in beer. That is why responsible consumption is placed high on our communication agenda. As one of ou...
23 December 2015
OUR COMMITMENT TO PROMOTING THE OCCUPATIONAL HEALTH AND SAFETY WEEK
Creating and maintaining healthy and safe working environment is an integral and essential part of Pivara Skopje’s corporate culture and the development policy we support. Focusing proper attention ...
20 December 2015
INTERESTING BARS AROUND MACEDONIA
When I turn back in time and think about it, I'm always surprised to realize how fast time has gone by, how fast that half year has passed by, since I first arrived at Pivara Skopje and in Macedonia...
20 December 2015
WE LOVE BEER – A STORY THAT BEGAN 7.000 YEARS AGO
The art of making beer is at the heart of Pivara Skopje's existence and of all of us who are involved in the production of this authentic drink in one way or another. Our story has begun more than 9...
20 December 2015
COMMEMORATING THE 28TH OF APRIL, THE WORLD DAY FOR SAFETY AND HEALTH AT WORK
The 28th of April 2015. It is 10:30 AM. Suddenly, echoes a penetrating sound of the electronic alarm system for fire protection. Smoke has been detected in Pivara Skopje's administrative building. S...
10 December 2015
ROAD SAFETY CAMPAIGN
For each life, there is a personal, but also collective responsibility. This is not just a phrase that you read somewhere or you hear it from someone, but a message that we all should consider with ...
10 December 2015
