CONSUME RESPONSIBLY
Poured by
Katerina Hadzi-Angeleska Nachevska
In Pivara Skopje, we firmly believe that only responsible consumption can deliver real enjoyment in beer. That is why responsible consumption is placed high on our communication agenda. As one of our commercial says, hero is the man who is a moderate consumer!
It is so foolish that some men think the more they drink, the more ladies like them. Researches claim that for women, moderation in drinking and having the control over self is sexier than drunkenness.
Our company mission is to make moderation in drinking cool. Consume responsibly is one of the few focus areas of Pivara Skopje’s Sustainability agenda. As a market leader, we have the responsibility to promote responsible consumption and we approach this very seriously. This is not just a project planned to be executed, but this is our commitment on the long run. We approach responsible consumption promotion by ensuring consistency and continuity.
Part of Consume responsibly platform is the promotion of this topic during our Beer Festivals in the country. Pivara Skopje, with SKOPSKO as our cornerstone brand, is dedicated to inspire all beer lovers to genuinely enjoy the beer festivals in the cities of Prilep, Strumica, Skopje, Shtip and others. We organize different activities that inspire people attending these festivals in an atmosphere of real enjoyment of beer, music and food. Without incidents, without disturbance of the public order and peace and without endangering the traffic safety. In Pivara Skopje, we are thankful to the municipalities of these cities that have the role of our strong partners in the promotion of responsible consumption.
Pivara Skopje’s team supported by the municipalities’ local teams run continually different promo concepts aimed at informing and educating beer lovers on the need for responsible consumption.
One concept is measuring alcohol level in the body using “dreger” by our SKOPSKO promo teams. If the measurement determines higher level of alcohol in the body above the legal limit, then the person is given a voucher provided in partnership with a local taxi company together with advice to stop drinking. All those who were measured lower level than the legal limit are given a symbolic gift.
Other concept promoted by our SKOPSKO teams is based on educational and info leaflets with QR code, that if scanned with a mobile, provides direct access to the website of SKOPSKO where one can see several specific situations caused by irresponsible consumption of alcohol, along with tips on how they can be avoided.
SKOPSKO teams also organize prize-winning quizzes during the day that except fun, also provide education related to responsible consumption.
Pivara Skopje and SKOPSKO are pioneers in the promotion of responsible consumption in the country. This is a way to create a positive impact in the community we belong to. It is a fact that fun and enjoyment go well with beer. True beer lovers though know that quantity and quality do not always go hand in hand. That is why we believe that moderate consumption provides the ultimate pleasure.
Employees of Pivara Skopje are real beer ambassadors and irreplaceable in the promotion of responsible consumption. In Pivara Skopje we always start with us, by showing a good example of responsible consumption of beer.
Cheers and don’t drive if you drink!
