LEADERS BRING EXCITEMENT TO THE MARKET
Poured by
Blagica Petrova
“You made my day” – this was the comment by one of our consumers on the announcement post that we are launching SKOPSKO dark. At that moment, I realized that we have a winning product in our hands. To delight its consumers is an inspiration for every company and to receive a consumer’s feedback like this ensures you that you are doing the right thing.
As a brand, SKOPSKO is now focused on innovating. Our current innovation pipeline is full of exciting news delivered by the brand and we stay focused to listen to our consumers and to continuously go forward.
Dark beer was something that consumers requested from SKOPSKO for some time and we are very happy that we launched the product in 2014, that meant establishment of a totally new subcategory in the beer segment.
Produced by an original recipe of our Pivara’s brew masters, SKOPSKO dark is a perfect blend of high quality natural ingredients – malt, hops, yeast and water.
SKOPSKO dark belongs to dunkel beers featuring 5.2% alcohol and a very characteristic sweet caramel taste. The dark mahogany color, which derives from the double roasted malt and the solid head that allows retaining the freshness and rich taste with rounded bitter aftertaste, makes the first Macedonian dark beer true pleasure for beer connoisseurs.
Great choice for colder days, perfect in combination with food, best served at 10 degrees in SKOPSKO dark glass, this extension will play with your senses and give a special flavor to your beer moments spent with friends.
Winter in 2014 really tasted differently with SKOPSKO dark. This 2015 winter, we continue providing the enjoyment. As with any other innovation, it takes time, passion and energy to ensure that the product becomes part of everyday enjoyment of our consumers.
And not just among our consumers, there is amazing excitement among Pivara’s employees as well. Maybe due to the fact that the launch was a result of a great team work, or because it was long awaited innovation – this product boosts our employees’ ambassadorship feelings and actions.
So now just sit and imagine. A perfect cold day. You are in your favorite “kafana” with your best buddies, warm clothes, red meat and grilled cheese. You have been calling the waiter, maybe for the last 10 minutes, and he/she comes with a small white paper, pen and ready to tease you. You all say SKOPSKO for us! But then… it is then when SKOPSKO makes the moments different. One orders SKOPSKO lager, other orders full plate mixed meat and glass of SKOPSKO dark and some just want to enjoy the plate of starters and experience SKOPSKO cherry. The waiter comes back and what you get is different colors, different smells, and different excitement for everybody. True sensorial experiences.
Being a nation with lowest consumption per capita in the region, at the same time being market leader and a brand Icon, sets us in front of the responsibility to constantly innovate, improve and bring news to the consumers.
This is what our consumer Andrej wrote on our Facebook page: “In 2014 we finally got the first Macedonian dark lager”. Well Andrej, listening your comment, in 2012 we launched the first Radler in the country, in 2015 we already have our first cherry beer and we promise Andrej to you and to all our consumers that we will continue surprising, innovating and delighting you because that is the main difference between being a leader and a follower.
Choose your favorite SKOPSKO, whatever fit you best, lager, dark, radler or cherry, enjoy the taste spreading optimism for all the good things ahead of us.
SKOPSKO for us.
