WE CONSUMED RESPONSIBLY & CELEBRATED UEFA SUPER CUP
After we have sent the last football fans back home, we can take deep breath and take a summary of this historic moment that happened to Skopje the UEFA Super Cup final between Real Madrid and Manchester United – a worldwide event in which we showed ourselves in the best light, both from aspect as hosts and as responsible citizens who showed that know-how to enjoy football and beer, without incident.
As friends of the UEFA and the Super Cup, we have experienced football power and splendor in close, and Heineken & Pivara Skopje has allowed its consumers to be nearby of this unique event, and at the same time surprised them with many promotional activations for all football fans.
In the past few days, Skopje has lived on behalf of the football and the Super Cup. Excitement, emotions, euphoria … Whether at a stadium, a park, or a cafe, everyone was taken from the football atmosphere. The city hosted 20,000 visitors from around the world, who came specifically to enjoy football magic. Together we cheered, we rejoiced, celebrated and enjoyed the beer, showing that the entire euphoric event can pass without incident and in the same magical festive spirit.
As a company that firmly believes and advocates in the principles of responsible consumption of alcohol, we are proud of the fact that with constant promotion and education we can have results that show that we know how to rejoice and celebrate, and only through responsible consumption to enjoy In a worldwide event – without incidents, without disturbing public peace and order, without jeopardizing traffic safety.
In anticipation of the Super Cup, we organized multiple actions and campaigns for the purpose of additional education of community for responsible consumption. After this successful event, in Pivara Skopje we continue further to grow the beer culture, with the only mission of moderate drinking to become “cool.” Responsible consumption is one of the areas that we focus on within the sustainability agenda and seriously approaching towards the promotion of responsible consumption, based on the consistency and continuity of our work.
We firmly believe that only responsible consumption can give us real enjoyment of beer. And this can be achieved only through continuous education of the population – which is one of the basic commitments of Pivara Skopje.
Therefore, once again we have a great deal of bravery for everyone who showed that together we can enjoy and celebrate football, without excessive drinking and no incidents.
