Tag Results: Advertising
A GENIUS AT WORK: DELONY SLEDGE’S INDELIBLE MARK ON COCA-COLA ADVERTISING
The 130-plus year history of Coca-Cola was co-written by visionary leaders, fearless innovators, unapologetic mavericks, shameless jokers and – every once in a while – a genius. D...
25 June 2018
COCA-COLA OLYMPIC GAMES DEBUT IN AMSTERDAM: THE STORY ABOUT THE RE-MAKING OF THE COCA-COLA KIOSK ON THE OLYMPIC GAMES IN 1928
The photo is of a Coca-Cola kiosk at the 1928 Amsterdam Olympic Stadium where Coca-Cola made its Olympic Games debut. Three salesmen stand at the kiosk wearing Coca-Cola branded jackets and caps, ...
17 February 2018
THE STORY BEHIND COCA-COLA’S POLAR BEARS
One day in 1992, Ken Stewart got a storm of ideas hoping that he will become to the next brilliant ad for Coca-Cola, when suddenly in his Los Angeles office appeared his four-legged inspiration. H...
31 January 2017