SKOPSKO RADLER IN NEW MODERN AND PRACTICAL PACKAGING

15 May 2013

Innovation from Pivara Skopje AD

The first domestic beer with lemon juice acquired a new look. SKOPSKO Radler is available to consumers in new green 0,33l glass bottle with a practical ring pull cap for easier opening
Only a year after the launch of the first Macedonian beer with lemon juice, Pivara Skopje AD introduces one more innovation on the Macedonian market. The innovation in the new modern and practical packaging of SKOPSKO Radler is assured by using a ring pull cap for easy opening.
“The satisfaction and desires of the consumers are of greatest importance to us. This is where our permanent dedication to introducing novelties in the market derives from, both in the form of new tastes and in innovative packaging that will satisfy consumers’ expectations. Such a novelty is the new practical packaging of SKOPSKO Radler with which this drink becomes more convenient to all its lovers. Furthermore, in this way we additionally strengthen the image of this beverage among young and active people who already associate SKOPSKO Radler with double refreshment. We are convinced that SKOPSKO Radler with its modern and practical packaging will conquer even more devotees”, stated Katerina Hadzi-Angeleska – Nachevska, Public Relations Specialist in Pivara Skopje AD.
Apart from assuring excellent protection of the product, the ring pull cap allows consumers easy and simple way for opening their favorite drink. Additionaly, these closures visually complement the experience of enjoying SKOPSKO Radler.
SKOPSKO Radler in the new 0,33l glass bottle will be available to consumers throughout Macedonia with the same retail price as before. Consumers will also be able to find SKOPSKO Radler in a 0,5l can in all retail points.