





SONCHEVA GORA 2.0. – PIVARA SKOPJE, MAM AND PARTNERS IN ACTION TO PLANT 50,000 TREES
The volunteers from Pivara Skopje contributed to the yearly “Soncheva Gora” planting campaign, organized by “Man and Mountain” in collaboration with the Ministry of Agriculture, Forestry and Water Management, the Ministry of Environment and Physical Planning, National Forests, Pakomak, and other partners. A total of 23 hectares of state-owned land near Lake Mladost in Veles were forested during this initiative. More than a hundred volunteers from Skopje and Veles actively participated in the afforestation effort, emphasizing the significance of collective investment in securing a green future for both current and forthcoming generations.
“I am pleased that once again this year, Pivarci, alongside all volunteers and partners, actively participated in the tree planting initiative. Such actions hold particular significance for our company as they allow us to bridge our two vital strategic goals: creating a “World without waste” and decreasing the CO2 levels in the atmosphere. We remain dedicated to investing in sustainable development platforms and encourage all our partners to join us in collectively contributing to a more sustainable future” – stated Snezhana Savic Dimovska, Director of Corporate Affairs and Sustainability at Pivara Skopje.
The Minister of Agriculture, Forestry, and Water Management, Ljupcho Nikolovski, expressed appreciation for the engagement of socially responsible companies in these endeavors, highlighting that by enhancing the country’s forest reserve, a healthier future is secured for all.
“We are dedicated to conserving and nurturing our most valuable natural asset—our forests. Our objective is to afforest 1,200,000 seedlings across 19 regions encompassing 36 locations throughout the country.”
The Minister of Environment and Physical Planning, Kaja Shukova, expressed contentment regarding the gradual adoption of healthy environmental practices.
“With the substantial engagement of various partners from state institutions, local governments, the business community, and young individuals, during spring, we focused on waste collection and segregation. Presently, we are demonstrating how innovative approaches, creativity, and determination enable us to recycle past waste, paving the way towards a sustainable future.”
The “ZELENA SONCHEVA” project started in 2021 and will be completed in 2031.
“Within a span of merely three years, we’ve successfully planted 90,000 trees and gathered 615,000 kilograms of waste. Notably, over 25,500 registered volunteers have actively engaged in these initiatives, with 10,000 being children referred to as our “Sunny Pioneers,” – highlighted the organizers at Man and Mountain.