“DRINKS HAVE NO BIASES” – PIVARA SKOPJE AND GEA TOAST FOR A WORLD WITHOUT STEREOTYPES AND DISCRIMINATION

As a company that has been a leader on the market for more than 100 years, Pivara Skopje has a great role and responsibility towards society. That is why it strives to be an example for the community and to push the boundaries in every sphere through positive practices that are part of the work culture as well as the daily functioning. One of the most important strategic objectives of Pivara Skopje is the building of an inclusive environment in which each individual will have equal opportunities for growth and development, but will also feel completely free and supported.

The Alliance on Gender Equality in the Workplace – GEA, on the other hand, strives to contribute to the promotion of gender equality in the workplace, that is, equal opportunities, equal representation and equal valuation of labor. The alliance aims to create an inclusive culture where both women and men are valued for their unique contributions to the work environment, which will create new ways, synergies and platforms to address critical issues affecting the development of women in the workplace.

On that occasion, Pivara Skopje and GEA jointly organized an informal meeting under the motto “Drinks Have No Biases”, which was attended by inspiring people from different spheres of our society. At this event, positive examples from the company were shared about the way it educates its people about the importance of breaking stereotypes and prejudices in society related to the workplace.

“Here at Pivara Skopje, we strive to build partnerships and togetherness. Diversity in our teams helps us achieve our ambitions and business plans and overcome challenges more easily. It is our strong commitment that each of our employees feel fully supported by the organization and motivated to freely share their views and opinions. And when the teams are encouraged, open and balanced, then the decisions that are made are sustained and comprehensive, and this helps us to grow together and create new successes together. The fact that 50% of the management positions in our company are held by women is a testimony to our commitment to this field,” said the General Director of Pivara Skopje, Goran Sladic.

“Companies should take a leading role in promoting gender equality in the workplace, as well as be an example for others in society. We are glad that Pivara Skopje – a company that has a significant impact on the domestic economy – has joined the Alliance on Gender Equality in the Workplace – GEA and is taking an active role in promoting teams with equal representation, equal opportunities and equal valuation of their work. We hope that with this cooperation we will indirectly influence other companies in the direction of improving equality in the workplace, since as many international studies indicate, companies with equal representation of both sexes in their teams achieve better business performance.”, said the president of GEA, Dr. Nina Angelovska.

Each of us, individually, but also all together strive for an equal world – a world without prejudices, stereotypes and discrimination.