THE SKOPSKO AD WAS DIRECTED BY ALL OF YOU! HOW WOULD THE SKOPSKO AD LOOK IF YOU DIRECTED IT?

A century ago, SKOPSKO began its journey.

And in the past 100 years, it has grown into a brand that is an integral part of all our lives.

The most important thing is that its success is due to all of you who have allowed SKOPSKO to be a part of your special moments, and for decades, you have been writing its success story.

So, when the time came to celebrate these 100 years and welcome the next 100, we asked ourselves a question: Why to make an ad for the people when we can create it together with them?

So, we set out through our cities, the places where SKOPSKO lives — we sat for a beer in the park, on the street, in neighborhoods, in the marketplace, at the square. We traveled around the country, interviewed hundreds of people, and asked them: “How would the SKOPSKO ad look if you directed it?”

We gathered the ideas and turned them into a campaign — we created a shared vision for a SKOPSKO ad made by the people.

In Dejan’s ad, there’s no such thing as warm beer, even at 50 degrees; in Vlatko’s ad, every neighborhood has a beer drone delivery service; and in Ina’s ad, SKOPSKO teleports to loved ones even when they’re far away.

All these scenes from the ad are based on your ideas, and no matter how impossible or wacky they might sound, they make SKOPSKO your beer!

Because for a whole century, all of you have been SKOPSKO!

In the next 100 years, SKOPSKO, and everything is possible!