SKOPSKO RADLER FOR A PERFECT REFRESHMENT
For the first time in the Macedonian market, Pivara Skopje AD launches a natural refreshment drink that is a combination of beer and lemon juice.
SKOPSKO Radler is the younger “brother” of the superior SKOPSKO and represents a unique mix of the most famous Macedonian beer and lemon juice.
“From the traditional brew masters of our superior SKOPSKO, with the leadership drive of our innovation team, we created SKOPSKO Radler as a combination of the most desirable beer in the market and lemon juice. This product is created for young, active people who are looking for the perfect refreshment.
SKOPSKO Radler is the younger “brother” of the superior SKOPSKO and represents a unique mix of the most famous Macedonian beer and lemon juice.
“From the traditional brew masters of our superior SKOPSKO, with the leadership drive of our innovation team, we created SKOPSKO Radler as a combination of the most desirable beer in the market and lemon juice. This product is created for young, active people who are looking for the perfect refreshment.
Faithfull to nearly a nine-decade tradition of being the producer of one of the most recognizable Macedonian brands, the beer that defines the Macedonian market, SKOPSKO, we at Pivara Skopje AD continue our commitment in finding innovative solutions for complete consumer satisfaction. We believe that this proposition will be the ultimate refreshment this summer”, stated Diederik Kalff, Commercial Manager at Pivara Skopje AD.
Thanks to the wide distribution network of Pivara Skopje AD, SKOPSKO Radler will be available to all Macedonian consumers in glass packaging of 0.33l, as well as in 0.5l cans.
SKOPSKO Radler will be sold at the same retail price as the respective packaging of SKOPSKO.
SKOPSKO Radler will be sold at the same retail price as the respective packaging of SKOPSKO.
The term Radler is connected to the German epicure Franc Xavier Kugler, who in 1922 decided to mix bear and lemonade for the first time, creating an extraordinary new experience.
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