STRONGBOW AND APPLE BANDIT – A NEW NATURAL CIDER REFRESHMENT FROM PIVARA SKOPJE
Pivara Skopje is launching into a new category of drinks on the market – Cider. Cider is one of the world’s most popular low-alcohol refreshment beverages. Pivara Skopje is launching two cider brands from the Heineken portfolio: Strongbow, the world’s leading premium brand in this category, as well as the Apple Bandit brand, which is extremely popular throughout Europe, especially in the countries of our region.
“Keeping in line with the market trends, as well as the preferences and needs of consumers, which are always in the focus of our operations, Pivara Skopje is expanding its portfolio by tapping into a new category of drinks. We are happy that from now on the consumers in the country will be able to enjoy the unique refreshment provided by the two leading cider brands – Strongbow and Apple Bandit. In this way, as a company, we fulfill our core mission: providing the consumers with the most diverse and broadest offer of quality products through constant innovations,” says Lambro Patche, Public Relations and Communications Manager at Pivara Skopje.
Cider is an original, authentic drink made by fermentation of apples, which is a natural ingredient. It is characterized by a light, sweet to sweet-sour taste. Cider offers natural refreshment, which is additionally enhanced by low carbonation.
Thanks to the natural fruit aromas that can be used during the production process, cider drinks with different flavors can be found on the market. So, apart from the apple-flavored Apple Bandit and Strongbow, Pivara Skopje also offers Strongbow cider with a natural taste of forest fruits on the domestic market. These cider drinks contain 4.5% alcohol.
“Due to its unique characteristics, natural ingredients, fruity flavor and freshness, as well as the low level of alcohol, we believe that the new cider drinks we are launching on the market will be accepted by the widest range of consumers as an alternative to Spirits and other alcoholic beverages. The new cider drinks can be consumed on different occasions such as after work and combined with different types of foods, appetizers and desserts, which certainly increases their attractiveness and popularity among many consumers,” explains Diana Simon-Bruns, Marketing manager at Pivara Skopje.
The employees and associates of Pivara Skopje were among the first who had the opportunity to taste and experience the authentic, natural and refreshing taste of the new cider brands which are now they become available to all consumers. Apple Bandit and Strongbow in one-way glass bottles of 0.33l, can already be purchased in hospitality establishments as well as retail stores across the country.
