SKOPJE BREWERY EXPANDS ITS PORTFOLIO WITH PREMIUM ITALIAN COFFEE CAFFÈ VERGNANO

Skopje Brewery, the largest domestic beverage company, expands its rich portfolio with another premium category – the authentic Italian coffee Caffè Vergnano. With this strategic decision, Skopje Brewery enters the coffee products category and continues to realize its vision of offering a 24/7 portfolio with beverages and brands for every occasion throughout the day. In this way, Skopje Brewery once again demonstrates being a company that follows and sets trends in the industry, creating value both for the market and for consumers.

With over 140 years of tradition and presence in more than 90 countries, Caffè Vergnano represents a symbol of Italian coffee heritage and superior quality. This partnership is part of the broader strategy of Coca-Cola HBC to which Skopje Brewery belongs, which, by acquiring a 30% ownership stake in Casa del Caffè Vergnano, has created new opportunities for growth and innovation in the coffee category.

“Our new collaboration with Caffè Vergnano marks a significant step forward for Skopje Brewery in the world of coffee culture. With this premium Italian coffee, one of the oldest coffee roasters in Italy founded in 1882, we enrich our offering with an authentic experience that combines tradition with modern tastes. Caffè Vergnano is not just a brand, but a story told through every cup of coffee, and we are proud to be part of that journey. By including Caffè Vergnano in our offer, we open a new important chapter in the development of Skopje Brewery. With this premium offering, we enhance our vision of providing consumers with a complete portfolio of beverages for every occasion 24/7. We believe that coffee lovers in our country will immediately recognize the passion, quality and style that this coffee brings, and we are here to make that possible,” said Vladimir Huibner, Coffee Manager at Skopje Brewery.

Caffè Vergnano is exclusively available in hospitality establishments through the HORECA channels in various cities across the country.

“This news represents another exciting expansion of our partnership with Coca-Cola HBC. It will help us accelerate our growth ambitions and expand the reach of our brand beyond Italy. By combining Skopje Brewery’s knowledge, experience and capacities with our coffee heritage and industry deep knowledge, we are confident that this will be a powerful partnership that will bring new exciting experiences to coffee lovers in the Macedonian market,” said Carolina Vergnano, CEO of Casa del Caffè Vergnano.

Skopje Brewery is the largest producer of beer and soft drinks in the country, and its portfolio also includes some of the most famous global brands of spirits. As a market leader, the company actively works on the development and improvement of all beverage categories in the market, aiming for constant innovation, dedication and consistent quality. The company also announces other exciting innovations in near future, which, as always, will surely be positively embraced by consumers.