PIVARA SKOPJE AD CONTRIBUTES TO RAISING AWARENESS OF HYDRATION AND DRINKING TESTED WATER

13 January 2012

Pivara Skopje AD will actively participate in this year’s event on March 22 – World Water Day, organized by the Institute of Public Health of the Republic of Macedonia in order to promote the importance of clean and tested drinking water.

Pivara Skopje AD will exclusively allow all interested citizens to measure the necessary amount of water and other liquids that should be consumed on daily basis in order to reach the optimal hydration level of the organism on its promotional stand with the help of an innovative calculator.

“Pivara Skopje AD, being a socially responsible company, is committed to helping consumers make the right choice for achieving the optimal hydration that is necessary for the physical and psychological development with its broad portfolio of brands, their affordability and accurate data about their composition. In addition to our water brands, all of our other brands have water as the principal ingredient,” stated Maja Muratovska – Cangovska, public relations specialist in Pivara Skopje AD.

The event will take place in the park of Gjorce Petrov Municipality from 11 am to 3 pm on Saturday, March 24, 2012 and among other things, bottled water brands, tested regularly in the laboratories of the Institute of Public Health, will be promoted publicly. There, Pivara Skopje AD will present its two brands of high-quality bottled waters – Bonaqua and Rosa, whose safety and quality have been confirmed in regular testing by authorized institutions in the country and abroad, including the Institute of Public Health.

It is scientifically proven that water, which constitutes more than 70% of the human body, is essential for maintaining all vital systems and organs. According to experts, the most efficient way of supplementing the necessary level of liquids is the combination of clean, tested water and various beverages, which results in optimal hydration of the organism. Health hazards from dehydration are devastating for the physical and psychological development of humans; therefore, experts advise everyday consumption of enough amount of tested water and other beverages.