THE TASTE OF MACEDONIA GOT A NEW LOOK
Following the standards and modern trends, Pivara Skopje AD is changing the visual identity of the leading brand in its portfolio – SKOPSKO. The design of the new glass bottle of SKOPSKO 0,33l combines the best global practices and useful feedback from beer lovers in Macedonia.
“Since 1924, SKOPSKO is an authentic product, always innovative in its time, with unique unchanged taste from the perfect combination of superior ingredients and a lot of knowledge and passion for beer making. This story that we all know well and proudly call the “Taste of Macedonia” now gets an exciting new form, while essentially remaining the same,” says Sonja Todorova, Marketing manager in Pivara Skopje AD.
For decades, Pivara Skopje AD has been investing great resources, energy and commitment in building and maintaining the brand identity of SKOPSKO, which has grown into a unique blend of Macedonian traditional values and modern trends. Following its own brand philosophy, SKOPSKO is a several-decade supporter and partner of the most important cultural, artistic, entertainment and sports events and happenings in the country, but at the same time a loyal companion of all our joys, successes, celebrations, as well as desires, aspirations and hopes. Created for enjoyment in the energy of the bazaar and gourmet experiences, in the roar of the bagpipes and drums, but also in the beat of modern music rhythms, SKOPSKO with the golden-yellow color and thick white foam has grown into a true synonym for beer in Macedonia over the decades.
We believe that the new glass packaging of SKOPSKO 0,33l will continue this success story and will contribute to the deepening of its relationship and closeness with the lovers of the only beer that can proudly be called the “Taste of Macedonia”.
