SKOPSKO – BRAND ICON BRINGING US TOGETHER FOR 95 YEARS
Pivara Skopje has launched a new communication platform, marking the start of the 95th anniversary celebration of the bearing brand in its beer portfolio. With it, SKOPSKO reminiscent of the authentic value, which it owns since 1924 – to be a kind of special thread that brings people together.
“SKOPSKO possesses the feature that helps people to overcome differences more easily, to find what connects them and create shared moments of happiness and joy. We felt that the 95th anniversary is a great opportunity to again emphasize this unique character of SKOPSKO and its power to encourage togetherness and to remind people of the best that life has to offer”, explains Nadica Nikoloska, Brand Manager in Pivara Skopje.
The main element of the new communication platform is the video clip that emotionally transmits the message of SKOPSKO as a social glue that continues to call for togetherness. The video illustrates SKOPSKO as a source of inspiration for many generations, an instigator of optimism and a creator of shared experiences that celebrate life. The video was shot on locations in Skopje and Bitola by local production.
“To create and develop a product identity as the one SKOPSKO has and to grow to the level of a brand icon, required extensive and continuous investments in cutting edge technology, as well as great knowledge, skills, creativity and a lot of love of many generations of people in Pivara Skopje who diligently work for decades to maintain the high and consistent quality, unique taste, appearance and freshness of SKOPSKO. At the same time, maintaining the leadership position, in addition to respecting the tradition is based on continuous innovation in accordance with the global trends and tastes of consumers. Thus, SKOPSKO manages to maintain the high level of trust it has among consumers and in the community”, says Lambro Patche, Public Relations and Communications Manager at Pivara Skopje.
SKOPSKO is certainly one of the strongest Macedonian brands. Through continuous investments and innovations introduced to the market in the past 95 years, SKOPSKO significantly contributed to the development of the beer culture and the domestic beer industry as a whole. In the past few years, the leading role of SKOPSKO in the domestic market was confirmed by the emergence of several brand extensions, such as: SKOPSKO Radler, SKOPKO Cherry, SKOPSKO Dark, SKOPSKO Smooth and SKOPSKO Unfiltered, and a new extension should be presented to the market during this year. In addition, for its high reputation contributes the support SKOPSKO has provided for decades for sports, culture, art and other important social spheres development.
